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An Overview of Content Management Strategies

Organizations need to find the content needed, store it for easy access, and deliver the content in multiple media, in multiple languages through channels such as marketing, training, customer support, and documentation. Content Management Strategies are developed for efficiently managing the content to save the time and money of an organization. In addition, the Content Management Strategies provide practical knowledge and guidelines to enterprises for understanding the importance of managing documents to their operations along with presentation of document content to facilitate business planning and operations support. Now let us see some of the common Content Management Strategies deployed in organizations.

Knowledge worker infrastructure is one of the Content Management Strategies, which is deployed by progressive IT organizations to reduce complexity and lower costs, while enabling greater business flexibility and organizational productivity. The knowledge worker infrastructure requires cross-functional teams to ensure alignment among business, architecture, and infrastructure strategies. Modeling, composition, and delivery of the knowledge worker infrastructure services will be driven by business process management tools via web services-based components, in the future. Organizational productivity strategies drive the integration of knowledge and human capital management efforts into a holistic program to improve workplace performance and innovation which is one of the Content Management Strategies. Focusing on the connections of people to teams, communities, process, and information in evolving workplaces has become a vital discipline for adaptive organizations. Knowledge management methods and practices will become critical for blending business processes and social networks to maximize enterprise productivity and drive competitive advantage in the future.

Effective management of content is one of the Content Management Strategies, which force the organizations to expand their definitions of the content that requires formal management, due to increasing compliance and legal risk. In the future, most of the leading organizations will take a web services-based infrastructure approach to address all forms of digital content through their life cycles. Enterprise learning management is one of the Content Management Strategies that help organizations improve business agility and competencies of employees due to increased competitive, regulatory, and aging workforce pressures. The enterprise learning management content management strategy gains significance as organizations consolidate departmental efforts into broader enterprise platforms, integrating HR, content, collaboration, and portal frameworks. Delivery of learning services will become ingrained in workforce management efforts and knowledge worker infrastructure in the future.

Collaboration is one of the Content Management Strategies that enable organizations to use tactical collaboration products such as instant messaging, teamware, and web conferencing for company wide deployments. The need for collaboration products is driven by architecture needs, product standardization benefits, and shared infrastructure flexibility. E-mail management is one of the Content Management Strategies, which enables organizations to create a hygienic and low-cost infrastructure to tackle the increased growth of ad hoc electronic communication which includes e-mail, instant messaging, web conferencing.

Search/Contextual Delivery is one of the Content Management Strategies, the enable organization to tackle the problem of information overload by investing in content intelligence services such as information categorization, delivery, discovery, retrieval, mapping against the generic enterprise search. XML is employed as both a content format and content wrapper to enable roundtripping according to various XML schemas defined by vendors, industry/enterprise standards, and end users. Support for XML and web services within office productivity desktop publishing software will enable productivity tools to become better integrated with document services and business processes in the future.

Digital rights management is one of the Content Management Strategies that is deployed by content producers, rich media distributors, and corporate users for specific business uses in controlled environments. Rich media management is one of the Content Management Strategies that organizations deploy to improve information exchange and collaboration. In the future, maturing tools, techniques, infrastructure, and automation will enable rich media to extend beyond niche applications and into core line-of-business processes.

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