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Content Management – The Right Time to Retire Content

The Editor takes the decision to retire a piece of content material. When a piece of content is run for a long period of time it is not feasible to sustain it that way. Updating the content not only takes time, managing the old materials will turn out to be expensive.

When a content reaches a certain point where the monitory advantage from the content preponderates the production and promotional cost, the editor decides to retire the content. Since it is difficult to track the documents that need to be retired, it si important for content managers and the content management team to follow robust process and standards that will help them take a quick and wise decision.

However, it is crucial to take into account the readers reaction prior to making a decision on the piece of content ready for retirement. A few followers and fans can still be reading the content material, sustaining the material’s popularity. So, it is important that the editor think of other options and alternatives, prior to retiring the content piece. In some cases, the content management team may decide to run exclusive promotions or even hike the price of the content by a small amount that may prove beneficial instead of retiring the content.

It is best practice to keep the content in the archive irrespective of the content age and time of retirement. It is advisable to keep a copy of the material, even thought it may seem obsolete. Once never knows ah\\when the demand for that content or material will go up again.

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