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Content Management - Update Digital Media Regularly

When a content piece reaches the publication stage, and is available for the audience to read, it is the responsibility of the publisher and the content management team to update the content on regular basis. This process is called the ‘content maintenance’.

The term content maintenance in the digital world means periodic updation of news, information, facts and figures that the content contains.

The member of the content management responsible for the site maintenance should find out the information that has to be updated. This will include updating incorrect or irrelevant facts and also modification of content chucks to structure it. The member responsible for updates should also perform researches and collect data to finish the process of content updation.

While performing the content maintenance process, the individual will also have to add or delete content chunks or even reproduce the entire content piece. It can also contain website redevelopment, redesigning, changing carriers, servers, and/or adding additional features that makes the content user friendly and accessible. Site maintenance includes embedding advertisements, ad banners, photographs, graphics, artwork, and other media types.

An administrator or a web designer generally does the content maintenance related works. In some cases, where the company size is small, a single person is responsible for multiple tasks such as content creation, publication, updation, and archival of the content available on the website. Maintenance of digital content should be performed regularly and thus is the most time-consuming process for a content management team.

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