Benefits of Portal Content Management
Organizations
need to provide timely, relevant information to customers, partners, and
employees anywhere in the world, to meet today's business requirements.
Some of the hurdles that the organizations face in achieving this are
IT bottlenecks, information getting lost, irrelevant and outdated information.
If these problems are not looked at properly, then this will lead to escalating
costs and erode customer satisfaction which will be a great loss for the
organization. One good solution for all these problems is to create and
deliver highly relevant content on a portal.
Companies
can deploy a unified content and portal infrastructure to meet its business
goals. This infrastructure should have tools that can unify content and
infrastructure between portals to provide a consistent user experience
and tools that can empower non-technical users within the organization
to create, manage, and publish their own information to enterprise portals.
In addition, the tools enable distribution of trusted, up-to-date, and
accurate information to support multiple portal initiatives including
partner extranets, and employee intranets and add content intelligence
to increase the relevance and targeting of information for end users.
Problems
that arise due to IT bottlenecks in the content contribution process and
problems due to administrative overhead in the portal publishing process
can be solved by empowering non-technical business users to contribute
content to the portal. When you need to provide a unique infrastructure
for the portals of partners, employers, and customers, you can unify the
content and content infrastructure between portals to provide a consistent
user experience. When end users need to access multiple applications and
repositories for all of their content, content across enterprise applications
can be integrated and delivered to accessed portals. Portal content management
solutions not only empower non-technical users to within your organization
to create and publish their own portal content but also ensures that the
information published is relevant and personalized to serve multiple portal
audiences
Some of the
key benefits of portal content management include the ability to manage
more content assets at lower cost, publish portal content faster and improves
the reach of relevant content to the appropriate audiences. In addition,
portal content management also empowers non-technical users to easily
publish content on their own, increase online collaboration with partners
or customers, and achieves better, faster integration of content via integrations
with enterprise applications.
Portal content
management software provide a simple, web-based user interface for creating
and publishing content to portals, to empower non-technical, line-of-business
users to create, manage, and publish their own content. The Portal content
management software also provides a powerful navigation system for editing
and updating content within the portal. Portal content management solutions
ensure that only relevant content is delivered to each audience based
on an enterprise taxonomy that drives content tagging and categorization
for creation and powerful attribute search within the portal. This ensures
that the content and metadata published are mapped to personalization
rules created and deployed in the enterprise portal.
Powerful
attribute finders of Portal content management software enable end users
to easily locate content within the enterprise taxonomy that is exposed
as intuitive, browseable categories in the enterprise portal. The enterprise
content management platform of Portal content management software provide
robust enterprise content management services such as workflow, versioning,
lifecycle management, and security. Enterprise integration services provided
by Portal content management solutions enable easy integration of transactional
data from enterprise applications such as ERP, CRM, etc.
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